The Children of South Africa is a stunning photographic journey capturing South African children from every walk of life, set against some of the most beautiful landscapes and architecture. These powerful, emotive images will highlight the magic, diverse beauty an spirit of hope that is South Africa.
100% of the profits are being donated directly to the Afrika Tikkun charity (of which Nelson Mandela is the Chief Patron) to support orphans and vulnerable children in South Africa.With support from Sir Bob Geldof and the South African Government, this corporate gift will create thousands of opportunities for the children of South Africa.
To be launched before the World Cup held in South Africa in 2010, this is a corporate gift that will not only be a wonderful memento of South Africa but will make a real difference.
Specifically the proceeds from the sale of the book will subsidise sports and soccer programs for HIV/AIDS affected orphans and vulnerable children in 6 townships.
(A detailed funding proposal is available on request. Please contact us.)
Afrika Tikkun’s Chief patron Mr Nelson Mandela, has hailed the Afrika Tikkun programs as a 'MIRACLE’.
The first edition was sold out!
The 2nd edition is still being sold through Afrika Tikkun
Recently Alethea produced a documentary UNSUNG HEROES which was launched at the COCKATOO ISLAND FILM FESTIVAL and held on Cockatoo Island in an old warehouse. UNSUNG HEROES is a story about the unsung heroes that Alethea and Luca met on their journey in South Africa while they were photographing their African book. The documentary screening was a "sell out screening" and a huge success with an after party in the VIP house on top of the island overlooking Sydney harbour. With everything sponsored Alethea was able to donate all the profits for the night to CYNTHIA TOBIAS who is one of the unsung heroes in the documentary. Cynthia takes care of 28 children who live across the fence from her house in very small tin shanty houses. When Cynthia told Alethea that her husband passed away and that she was struggling to feed these children who rely on her, Alethea planned this event to help her.
Alex Dimitriatis launched the documentary and the Her Excellency the High Commissioner from Republic of South Africa Ms Koleka Mqulwana both spoke at the screening.
Then end result of this is Cynthia Tobias doesn't have to worry about food for her children for just over 8 years!
The first exhibition was held at MINA GALLERY in NYC on the16th June, with Colin Cowie opening the exhibition.